On a recent Friday, Itel launched its latest midrange smartphones, the Itel S25 and S25 Ultra, in the Philippines. This release strategically coincides with rumors surrounding Samsung’s upcoming flagship Galaxy S25 series, anticipated for early 2025. Although positioned in the midrange category, both devices promise to deliver features typically reserved for higher-end models, enhancing their appeal in an increasingly competitive market.
Both Itel S25 models boast a 6.78-inch AMOLED display, ensuring vibrant colors and deep contrasts that are particularly appreciated by multimedia consumers. The standard S25 features a flat display, while the Ultra variant showcases a sleek, curved AMOLED screen, suggesting a focus on aesthetics and user experience. With a high refresh rate of 120Hz, users can expect fluid navigation and seamless scrolling. Additionally, both devices include an under-display fingerprint scanner, combining modern security features with sleek design.
Underneath the surface, the Itel S25 is powered by an unspecified Unisoc chipset, marking an interesting choice for a device in this price range, while the S25 Ultra is equipped with the more robust Unisoc T620. Coupled with up to 8GB of RAM and options for storage reaching up to 512GB, the Ultra model stands out for those seeking significant multitasking capabilities and ample space for apps and media. Both variants run on the Android 14 operating system, with an anticipated update to Android 15, granting users access to the latest software features.
A defining feature of both models is their camera systems. The Itel S25 and S25 Ultra offer a 50-megapixel rear camera, allowing for sharp and detailed photography. Paired with a 32-megapixel front-facing camera, these devices are apt for users who enjoy taking selfies or conducting video calls. While the camera specifications suggest a focus on photography, it will be interesting to see how software enhancements impact image quality, especially given the competitive landscape.
Both devices feature a robust 5,000mAh battery, capable of sustaining heavy use throughout the day. However, a notable omission is the lack of information regarding fast charging capabilities, which may become a drawback for power users. Connectivity-wise, both devices offer all the essentials: 4G LTE, Wi-Fi, Bluetooth, GPS, and NFC, along with a USB Type-C port. The Ultra version also stands out with an infrared transmitter, adding a layer of convenience for managing smart home devices.
In terms of pricing, the Itel S25 launches at PHP 5,799 (approximately Rs. 8,400), while the S25 Ultra is positioned at PHP 10,999 (around Rs. 15,900). With such competitive pricing, there is a clear strategy to attract a demographic seeking high-value offerings. Both devices are available for pre-order through Shopee, widening their accessibility to potential customers.
The Itel S25 and S25 Ultra models represent a solid entry into the midrange smartphone market, equipped with compelling features like impressive displays, comprehensive camera systems, and ample performance capabilities. As the landscape of mobile technology continually evolves, these devices may find their niche among users seeking quality without the hefty price tag, positioning Itel as a formidable player in the arena of midrange smartphones.
Leave a Reply