Universal Pictures’ adaptation of the acclaimed Broadway musical “Wicked” has made an impressive debut at the global box office, projected to rake in around $165 million by the end of the weekend. This figure marks a significant achievement not just for the studio but for the film industry as a whole, solidifying “Wicked” as a formidable player in the realm of theatrical adaptations. The film’s substantial profits are largely driven by a robust domestic performance, with estimates suggesting approximately $117 million from North America, while international markets contribute around $48 million.
The financial success of “Wicked” has positioned it as the most lucrative opening weekend for a film based on a Broadway production, surpassing previous favorites like “Les Misérables,” which saw a $103 million debut. Moreover, this achievement marks it as the sixth largest opening weekend worldwide for 2024 and the fourth largest ever for a musical film. The numbers indicate a renewed enthusiasm for musical adaptations, with the genre finding strong footing in contemporary cinema—an encouraging sign for future adaptations hoping to capture a global audience.
Breaking down the geographical performance, the UK emerged as a significant contributor to “Wicked’s” overseas success. With an estimated opening weekend haul exceeding $15 million, the film proved to be a favorite among British audiences. Its initial Friday figures were particularly astounding, reporting $4.9 million across 2,250 screens. By holding a commanding 63% share of the total box office for that day, “Wicked” established itself as a must-see phenomenon in the UK, marking the second biggest opening Friday of the year, behind only “Deadpool & Wolverine.”
This level of performance in the UK not only highlights the popularity of musicals but also suggests that “Wicked” is carving a unique niche within the broader cinematic landscape. It reflects a shift in audience preferences towards live-performance adaptations that resonate with multi-generational viewers who appreciate the nostalgia and acclaimed storytelling that classics like “Wicked” offer.
Though “Wicked” has debuted in just 61 international markets, representing about 65% of its offshore footprint, the potential for expansion is enormous. Major territories such as France, China, Germany, and Japan have yet to see the film’s release. Given the early success in existing markets, anticipation builds as “Wicked” prepares to enchant additional audiences worldwide.
Interestingly, the film’s $48 million overseas projection positions it favorably against other notable musicals, marking it as the sixth largest international opening for a musical film of all time, surpassing films like “Mamma Mia! Here We Go Again.” There’s a particular enthusiasm in countries like Australia and Korea, which have shown an affinity for musicals. Australia’s launch has also been noteworthy with the film quickly claiming the No. 1 spot at the box office.
Universal’s “Wicked” is not just a critical darling but also a commercial powerhouse, reflecting a trend of successful adaptations of Broadway hits. It challenges previous industry norms, bringing forth a vibrant new chapter for musicals in cinema, and suggests that audiences are eager for more content that celebrates such captivating narratives and compelling characters.
With its impressive initial turnout, “Wicked” is poised to make waves across markets yet to be explored. As the film begins to open in additional territories, it remains to be seen how much further its success will rise, but for now, it stands as a testament to the growing popularity of musicals in the film industry’s ongoing evolution.
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