As political campaigns unfold in the United States, brands that were once considered neutral in the eyes of the electorate are now being swept into the fray. McDonald’s, a perennial favorite in American culture, finds itself at the intersection of politics and public perception. Recently, former President Donald Trump’s visit to a McDonald’s in Pennsylvania
Business
Starbucks, the global coffee giant, is undergoing a significant leadership transformation as it grapples with a notable decline in same-store sales within the competitive U.S. market. The appointment of Tressie Lieberman as the company’s global chief brand officer marks a pivotal move aimed at reinvigorating its brand strategy. This newly established position is part of